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Offering  Corporations And Brands Unique, Differentiating
And Meaningful Vectors To Engage Their Markets
Thanks To Socially Responsible And Unifying Events

 

 

Pioneers in INTERNATIONAL SOCIALLY RESPONSIBLE EVENT PRODUCTION & CREATION, we are convinced that Socially Responsible Events are the way of the future for corporations who can no longer simply claim to be socially responsible.

 

Since 1995, we have been helping corporations connect with their communities thanks to Socially Responsible Events.

 

In the era of digital media and communications, CSR Events offer the opportunity to “put words and slogans into action” and bring their “great intentions” to the consumers.

 

With 73% of business leaders believing in the edge CSR gives them, major corporations now understand the importance  and benefitsof demonstrating their true commitment to Social Responsibility.

 

Socially Responsible Events are an excellent complement to CSR Marketing and Social Media. They are a great opportunity for interaction with the consumer and added transparency.

 

We propose to further extend the reach of social media and other communications by providing opportunities to Socially Responsible brands for real-life direct contact with the consumer, the client, the team, the distributor.

 

A natural evolution of the global CSR approach, the combination of effective social media with Socially Responsible Events will become an increasingly popular method of communication in years to come. 

 

Facing the economic, social and value uncertainties of our times, the individual  consumer is more than ever  looking for “truthfulness and sincerity“.  (S)He  expresses (her)his support, fits  in communities of ideas.

 

The brands that stand out thanks to their sincere support of causes or to their commitments to their CSR principles, from global issues to the wellbeing of  their clients or employees, will see their popularity ratings  progress accordingly.

 

 

 


HEALTH & FITNESS FESTIVAL

 

Client : City of Surfside/Miami Dade

 

Sponsors

President's Council on Physical Fitness, Miami Heat, Costco, Island Fitness...

 

Mission

Produce the first Health & Fitness Festival, to inspire children, adults and seniors to take care of their health.

 

Concept

A stage, in the middle of the street, welcoming throughout the day a variety of fitness workshops.

Trainers and public on stage, exercising. from Boot Camp for teens to Capoeira, aerobic for seniors...

Free consultations: doctors, chiropractors, nutritions specialists, Florida Department of Health...

 

Social Responsibility approach

Provide free health and fitness advice, and offer a "hands-on" approach to children and adults on simple and enjoyable fitness solutions.

 

 

 

ECLIPSE 99

 

Nominated Event of The Year.

 

A major road show 2 months before the Last Solar Eclipse of the Millennium to inform the public and the media about the Eclipse and its dangers.

Concluded, on the day of the Eclipse, by a concert with half-a-million spectators !

 

Clients : Minister of Health - Astronomers Association

 

Sponsors

Kraft Foods, Guilbert ( office depot), Xerox, Casterman (tintin), Champagne Pommery, Smart (Merecedes)

 

Institutional Partners

French Presidency, Ministries of Health, Education, City of Rheims...

 

Mission

Because of the terrible risk of becoming totally or partially blind when observing a Total Solar Eclipse, mobilize the media to get the information out to the French public, since this would be the most observed eclipse in History.

 

Social Responsability Approach

  • Train Eclipse 99 : 25 days road show in France, welcoming over 150,000 visitors on-board, in a different town each day. 
     

  • On August 11, D-Day, public was informed and channelled thanks to a spectacular concert by world famous Diva Jessye Norman, singing the rebirth of the sun in front of the Rheims Cathedral.
    Concert, attended by a crowd of more than half-a-million, was viewed by more than 9 millions viewers on TF1 ( one of the year's best audiences)  !

 

 

 

 

 

YEAR OF BRAZIL IN FRANCE


Educate a large public (150,000 visitors) about Brazil’s traditions.

 

Client : Presidency of the Senate

 

Sponsors

Natura Brazil, Axa insurance, TPS, France 2, Truffaut...

 

Institutional Partners

Senate, Official "Fête de la Musique"

 

Mission

Celebrate Franco-Brazilian friendship by highlighting the humanitarian and tolerance values of Brazil's culture and thus  inspire the French public

 

Concept

3 days of Brazilian-themed events in the Luxembourg Gardens (Senate Gardens): Batucada workshops, giant greenhouse with tropical plants and thousands of butterflies, Salsa classes for adults and children, Brazilian Music, well-being space, tree planting by children, art classes...

Giant Brazilian concert in the Senate Honor Courtyard as a Grand Finale of these 3 exceptional days, on June 21, National Music Day. One of the most important concerts in France of this festive day.

Begun and ended with a spectacular marching Batucada parade.

 

Social Responsability approach

Encourage access to Brazilian culture, celebrate Franco-Brazilian friendship, and inspire values of tolerance to the French public.

 

The event was free for the public with specific focuses on children and others on adults. Collaboration of more than 400 European and Brazilian artists.

 

 

 


 

 

 

 

FIRST INTERNET TRAIN

 

A Worldwide premiere to educate the public about the Internet

and its benefits to their every day life.

 

Sponsors

Nortel Networks, Zebank ( Groupe LVMH), Carrefour, Smart, SNCF.com, France Telecom, Thomson, France Info, Le Monde Informatique, Le Figaro...

 

Institutional Partners

French Presidency, National Assembly, Ministries of Interior, Public Administration, Education, Association of Regions of France, General Counsels of Dordogne and Nord.

 

Mission

 In 2001, the great majority of the French population had no access to nor interest in the internet, especially in the provinces. We decided to launch this World Premiere, building strategic partnerships with institutions and private corporations to encourage the use of the internet all over the country.

 

Concept

we constructed decors inside a train, entirely redecorated and furnished to demonstrate to the public ( over 120,000 visitors) how internet would become a part of everyday life:

from a Town Hall to a classroom, a bakery  or a fully furnished apartment, and of course an internet café with over 100 computers connected each day, in a new station, to the internet.

This also launched for the public the Official Public Services website: www.servicepublic.fr

 

Social Responsability approach

  • Offer to all citizens the free opportunity to learn the basics and have access to Internet.

  • Educate and teach "internet 101" thanks to free workshops on board.

  • Educate the public about the incredible opportunities, government and private services Internet would provide. Public schools, citizens, organizations: Everyone was invited to visit the First Internet Train for free.

 

 


 

 

 

 

XEROX EARTH DAY

 

Mobilize Xerox staff and clients about the Earth Day and its Socially Responsible messages.

 

Client: Xerox

 

Mission

Celebrate Earth Day at Corporate HQ of Xerox France

 

Concept

We brought on to the lawn in front of Xerox HQ, at the outskirts of the Paris Périphérique, 40 sheep, "dressed"in Xerox colors.

They enjoyed a very special day, peacefully grazing Xerox lawns, while being the stars for Xerox personnel and thousands of passers-by.

 

Social Responsability approach:

Was preceded by specific communications from Xerox to clients, staff and media on the importance of Earth Day.

 


 

 

 

 

10th ANNIVERSARY OF 9/11

COMMEMORATION FOR "THE FRENCH WILL NEVER FORGET"

 

Client : The French Will Never Forget

 

Sponsors

Cartier, SNCF, Société Générale, EDF, L'Oréal, Crédit Agricole...

 

Institutional Partners

French Presidency, US Embassy in Paris, Ministries of Interior, Foreign Affairs, Culture. City of Paris, National Police...

 

Mission

10 years after, on 9/11/11. Commemorate the 10th Anniversary of 9/11 by building eighty-foot Twin Towers on the Place du Trocadero in front of the Eiffel Tower( Place of Human Rights)

 

Social Responsability approach

  • Make this event the most important commemoration in the world outside of NY with a unifying single message :
    The French Will Never Forget 9/11

  • Major "Celebrity" component : Tom Van Essen ( FDNY Fire Commissionner during 9/11) and Tony Benetatos ( FDNY rookie and main character of the impressive Naudet brothers documentary : 9/11)

  • Symbolic participation of children and artists from US and France, symbol of the ongoing and future friendship between the 2 countries.

 

 

 

 

PIONEERS OF SOCIALLY

RESPONSIBLE EVENTS

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