Offering Corporations And Brands Unique, DifferentiatingAnd Meaningful Vectors To Engage Their MarketsThanks To Socially Responsible And Unifying Events
Pioneers in INTERNATIONAL SOCIALLY RESPONSIBLE EVENT PRODUCTION & CREATION, we are convinced that Socially Responsible Events are the way of the future for corporations who can no longer simply claim to be socially responsible.
Since 1995, we have been helping corporations connect with their communities thanks to Socially Responsible Events.
In the era of digital media and communications, CSR Events offer the opportunity to “put words and slogans into action” and bring their “great intentions” to the consumers.
With 73% of business leaders believing in the edge CSR gives them, major corporations now understand the importance and benefitsof demonstrating their true commitment to Social Responsibility.
Socially Responsible Events are an excellent complement to CSR Marketing and Social Media. They are a great opportunity for interaction with the consumer and added transparency.
We propose to further extend the reach of social media and other communications by providing opportunities to Socially Responsible brands for real-life direct contact with the consumer, the client, the team, the distributor.
A natural evolution of the global CSR approach, the combination of effective social media with Socially Responsible Events will become an increasingly popular method of communication in years to come.
Facing the economic, social and value uncertainties of our times, the individual consumer is more than ever looking for “truthfulness and sincerity“. (S)He expresses (her)his support, fits in communities of ideas.
The brands that stand out thanks to their sincere support of causes or to their commitments to their CSR principles, from global issues to the wellbeing of their clients or employees, will see their popularity ratings progress accordingly. |
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HEALTH & FITNESS FESTIVAL
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YEAR OF BRAZIL IN FRANCE
Educate a large public (150,000 visitors) about Brazil’s traditions.
Client : Presidency of the Senate
Sponsors
Natura Brazil, Axa insurance, TPS, France 2, Truffaut...
Institutional Partners
Senate, Official "Fête de la Musique"
Mission
Celebrate Franco-Brazilian friendship by highlighting the humanitarian and tolerance values of Brazil's culture and thus inspire the French public
Concept
3 days of Brazilian-themed events in the Luxembourg Gardens (Senate Gardens): Batucada workshops, giant greenhouse with tropical plants and thousands of butterflies, Salsa classes for adults and children, Brazilian Music, well-being space, tree planting by children, art classes...
Giant Brazilian concert in the Senate Honor Courtyard as a Grand Finale of these 3 exceptional days, on June 21, National Music Day. One of the most important concerts in France of this festive day.
Begun and ended with a spectacular marching Batucada parade.
Social Responsability approach
Encourage access to Brazilian culture, celebrate Franco-Brazilian friendship, and inspire values of tolerance to the French public.
The event was free for the public with specific focuses on children and others on adults. Collaboration of more than 400 European and Brazilian artists.
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FIRST INTERNET TRAIN
A Worldwide premiere to educate the public about the Internet and its benefits to their every day life. |
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Sponsors Nortel Networks, Zebank ( Groupe LVMH), Carrefour, Smart, SNCF.com, France Telecom, Thomson, France Info, Le Monde Informatique, Le Figaro...
Institutional Partners French Presidency, National Assembly, Ministries of Interior, Public Administration, Education, Association of Regions of France, General Counsels of Dordogne and Nord.
Mission In 2001, the great majority of the French population had no access to nor interest in the internet, especially in the provinces. We decided to launch this World Premiere, building strategic partnerships with institutions and private corporations to encourage the use of the internet all over the country.
Concept we constructed decors inside a train, entirely redecorated and furnished to demonstrate to the public ( over 120,000 visitors) how internet would become a part of everyday life: from a Town Hall to a classroom, a bakery or a fully furnished apartment, and of course an internet café with over 100 computers connected each day, in a new station, to the internet. This also launched for the public the Official Public Services website: www.servicepublic.fr
Social Responsability approach
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XEROX EARTH DAY
Mobilize Xerox staff and clients about the Earth Day and its Socially Responsible messages.
Client: Xerox
Mission
Celebrate Earth Day at Corporate HQ of Xerox France
Concept
We brought on to the lawn in front of Xerox HQ, at the outskirts of the Paris Périphérique, 40 sheep, "dressed"in Xerox colors.
They enjoyed a very special day, peacefully grazing Xerox lawns, while being the stars for Xerox personnel and thousands of passers-by.
Social Responsability approach:
Was preceded by specific communications from Xerox to clients, staff and media on the importance of Earth Day.
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10th ANNIVERSARY OF 9/11
COMMEMORATION FOR "THE FRENCH WILL NEVER FORGET"
Client : The French Will Never Forget
Sponsors
Cartier, SNCF, Société Générale, EDF, L'Oréal, Crédit Agricole...
Institutional Partners
French Presidency, US Embassy in Paris, Ministries of Interior, Foreign Affairs, Culture. City of Paris, National Police...
Mission
10 years after, on 9/11/11. Commemorate the 10th Anniversary of 9/11 by building eighty-foot Twin Towers on the Place du Trocadero in front of the Eiffel Tower( Place of Human Rights)
Social Responsability approach
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Make this event the most important commemoration in the world outside of NY with a unifying single message :
The French Will Never Forget 9/11 -
Major "Celebrity" component : Tom Van Essen ( FDNY Fire Commissionner during 9/11) and Tony Benetatos ( FDNY rookie and main character of the impressive Naudet brothers documentary : 9/11)
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Symbolic participation of children and artists from US and France, symbol of the ongoing and future friendship between the 2 countries.
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PIONEERS OF SOCIALLY
RESPONSIBLE EVENTS


